How to quickly collect suggested keywords from the Amazon search bar?

Keywords are one of the main sources of traffic for Amazon products. There are many channels for keyword research, such as Brand Analytics, the Amazon search bar, third-party tools, search term reports, etc. Among these, the most cost-effective channel is the Amazon search bar.

Search bar suggested keywords are the related search terms that appear in the dropdown when you type a search term in the Amazon search bar. These terms are hot search terms recommended by Amazon based on real buyer search behavior, and are also the most real-time search results in keyword research currently.

The general method for collecting search bar suggested keywords is: enter a root keyword, and then output a, b, c... all the way to z in sequence, and finally summarize the words in each dropdown box.

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（Source: Amazon Front-End Search Bar）

However, this method has a "fatal" weakness, which is that it is extremely time-consuming and labor-intensive. Today, we will bring you a tip to quickly obtain massive amounts of [search bar expansion keywords].

Open the SellerSpace Extension, select the [Search Bar Keyword Expansion] feature, enter the core keyword to expand (2 words or more), and click [Start Expansion].

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Wait a moment, and you can get all the related suggested keywords and synonyms of the core keyword. You can grab thousands of keywords at once.

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（Source: SellerSpace Extension -> Search Bar Keyword Expansion）

The expanded keywords are extremely numerous and are real buyer search terms. They can not only be used to create your own product keyword list, but also be embedded in Listing descriptions or used for ad campaigns, negative keywords in advance, etc., based on the performance of these terms.

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（Source: SellerSpace Extension -> Search Bar Keyword Expansion）

The following are some basic usage methods for you:

01. Categorized Keyword List Creation

We can use keyword analysis tools to analyze the frequency and data of the expanded keywords, view the overall performance of keywords on Amazon, categorize product attributes and scenarios, and understand buyer search habits to create a keyword list that belongs to your own products for Listing optimization and ad campaigns.

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（Source: SellerSprite -> Keyword Mining）

02. Negative Keywords in Advance for Advertising

Search bar keyword expansion matches real buyer search terms in broad and phrase match types. Therefore, you can also expand the keywords you want to target for advertising, check the terms that Amazon may match under this keyword in advance, and add negative keywords in advance for more precise ad targeting.

For example, the keyword to be advertised is: running shoes, using broad match targeting.

Expand keywords in the Search Bar Keyword Expansion to find out all related keywords that this term may match.

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（Source: SellerSpace Extension -> Search Bar Keyword Expansion）

After finding them, you can also use the SellerSprite Keyword Analysis tool to analyze and judge the relevance of these terms, and add negative keywords in advance for weakly relevant terms, keywords that are temporarily uncompetitive, or keywords that meet other negative conditions.

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For example, the keyword: blue+shoes+for+boys+adidas+running, through analysis, it is known that it is weakly relevant to the ad keyword: running shoes, and belongs to a very niche term with very low advertising revenue effect. You can add it to negative keywords in advance.

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（Source: SellerSpace -> Ad Campaigns）