operations

Keywords are one of the main sources of traffic for Amazon products. There are many channels for keyword research, such as Brand Analytics, the Amazon search bar, third-party tools, search term reports, etc. Among these, the most cost-effective channel is the Amazon search bar.
 
Search bar suggested keywords are the related search terms that appear in the dropdown when you type a search term in the Amazon search bar. These terms are hot search terms recommended by Amazon based on real buyer search behavior, and are also the most real-time search results in keyword research currently.
 
The general method for collecting search bar suggested keywords is: enter a root keyword, and then output a, b, c... all the way to z in sequence, and finally summarize the words in each dropdown box.
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/1008-1.png">
（Source: Amazon Front-End Search Bar）
 
However, this method has a "fatal" weakness, which is that it is extremely time-consuming and labor-intensive. Today, we will bring you a tip to quickly obtain massive amounts of [search bar expansion keywords].
 
Open the SellerSpace Extension, select the [Search Bar Keyword Expansion] feature, enter the core keyword to expand (2 words or more), and click [Start Expansion].
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2023/02/14/knowledge/search-box1.png">
 
 
Wait a moment, and you can get all the related suggested keywords and synonyms of the core keyword. You can grab thousands of keywords at once.
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2023/02/14/knowledge/search-box2.png">
（Source: SellerSpace Extension -&gt; Search Bar Keyword Expansion）
 
The expanded keywords are extremely numerous and are real buyer search terms. They can not only be used to create your own product keyword list, but also be embedded in Listing descriptions or used for ad campaigns, negative keywords in advance, etc., based on the performance of these terms.
 
<img style="width: 800px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/1008-3.png">
（Source: SellerSpace Extension -&gt; Search Bar Keyword Expansion）
 
The following are some basic usage methods for you:
 
01. Categorized Keyword List Creation
 
We can use keyword analysis tools to analyze the frequency and data of the expanded keywords, view the overall performance of keywords on Amazon, categorize product attributes and scenarios, and understand buyer search habits to create a keyword list that belongs to your own products for Listing optimization and ad campaigns.
 
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2023/02/14/knowledge/search-box3.png">
（Source: SellerSprite -&gt; Keyword Mining）
 
02. Negative Keywords in Advance for Advertising
 
Search bar keyword expansion matches real buyer search terms in broad and phrase match types. Therefore, you can also expand the keywords you want to target for advertising, check the terms that Amazon may match under this keyword in advance, and add negative keywords in advance for more precise ad targeting.
 
For example, the keyword to be advertised is: running shoes, using broad match targeting.
Expand keywords in the Search Bar Keyword Expansion to find out all related keywords that this term may match.
 
<img style="width: 800px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/1008-5.png">
（Source: SellerSpace Extension -&gt; Search Bar Keyword Expansion）
 
After finding them, you can also use the SellerSprite Keyword Analysis tool to analyze and judge the relevance of these terms, and add negative keywords in advance for weakly relevant terms, keywords that are temporarily uncompetitive, or keywords that meet other negative conditions.
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2023/02/14/knowledge/search-box4.png">
 
For example, the keyword: blue+shoes+for+boys+adidas+running, through analysis, it is known that it is weakly relevant to the ad keyword: running shoes, and belongs to a very niche term with very low advertising revenue effect. You can add it to negative keywords in advance.
 
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/1008-6.png">
（Source: SellerSpace -&gt; Ad Campaigns）

Keywords are the foundation of selling products on Amazon. There are numerous channels for keyword research, including Brand Analytics, search bar suggestions, competitor analysis, advertising reports, keyword expansion tools, and more. Among these, the most convenient and rapid method is using sear

How to quickly collect suggested keywords from the Amazon search bar?

In Amazon selling, driving traffic and boosting conversions are always top priorities, and a major key to driving traffic and conversions is keywords. Good keywords can bring more traffic to your Listing. Traffic is the foundation for conversions, and more traffic can lead to more conversions.

 

Therefore, when implementing a keyword strategy to drive traffic to your product listings, targeting the right keywords is very important. So, how do we check if we have targeted the right keywords?

 

I. Check Keyword Relevance

 

Keywords should be highly relevant to the product and suitable for the product. This ensures that when buyers search for products, the search terms they use can match the keywords you have set. These types of keywords are the keywords we need. So, how do we check keyword relevance?

 

1. Check the Number of Times Ranking in the Top 3 Pages of Search Results

 

After we target a keyword, we can use the keyword ranking monitoring function of the YouMailCloud plugin to effectively monitor the number of times a product's keyword enters the top 3 pages of search results. The more times it enters the top 3 pages, the higher the relevance of the keyword.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0728-1-1.PNG">

 

 

2. Check the Number of Competitors at the Ranking Node

 

After the keyword enters the top 3 pages, we can also further confirm the degree of relevance by viewing the number of competitors around the product at the keyword ranking node: the more competitors, the greater the relevance, but it also means greater competition.

 

Open the keyword ranking monitoring function, click on the monitoring time node to view the product information on the first 3 pages from the buyer's perspective at that time point, including: product details, ad placements, promotions, and other information.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0728-1-2-1.PNG">

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0728-1-2-2.PNG">

 

 

Of course, it is also possible that competitors have not yet targeted this keyword, so we also need to analyze the keyword meaning, conversion rate and other factors to confirm the relevance of the keyword.

 

 

II. Check if Keyword Performance Meets Expectations

 

After we target keywords, we need to continuously monitor keyword performance to determine whether the keyword can continue to be used. The best analysis object is: the search term report.

 

Through the search term report, we can analyze whether the derived keywords are highly relevant, and whether the keyword's traffic and conversions meet expectations. Keywords with high relevance, high impressions, high traffic, and high conversions are the keywords you have targeted correctly.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0728-2.PNG">

 

III. Check Keyword Monopoly

 

If a keyword is monopolized by competitors, and your own competitiveness cannot compete with the opponent, then we can temporarily give up targeting this keyword. The cost-effectiveness is not high. We can wait until our own competitiveness improves before targeting this keyword to get more conversions. How to check keyword monopoly?

 

1. Changes in Products in the Top of Search (First Page) Ad Placements

 

Monitor the product changes in the top of search (first page) ad placements for this keyword. If the top of search ad placements are always occupied by certain products, and the organic results are also almost the same products with little change, it means that the keyword is likely to be monopolized. These types of keywords need to be targeted cautiously. If competitiveness is insufficient, it is very likely to waste budget in vain.

 

 

How to View First Page Product Change Data?

 

Open the YouMailCloud ranking monitoring function, click on the monitoring time node to view the product information on the first 3 pages of keyword search results at that time point. By comparing the data of multiple nodes, you can find the change data.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0728-3-1-1.PNG">

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0728-3-1-2.PNG">

 

 

2. ABA Data Analysis

 

In addition to keyword monitoring, we can also combine ABA data in the seller backend, the sum of conversion shares of the top three products for a keyword, to judge the monopoly of the keyword. If the sum is not higher than 60%, if it is higher than 60%, it means that the keyword is monopolized.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0728-3-2.JPEG">

 

3. Number of Times Product Enters Top 3 Pages

 

According to official Amazon data, the page views of the top 3 pages of keyword search results can account for more than 70% of the total traffic. Therefore, we can know that the more times a product enters the top 3 pages, the higher its monopoly on the traffic of that keyword.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0728-3-3.png">

 

 

Finally, whether a keyword is targeted correctly is not determined by a single data point. It needs to be comprehensively analyzed and judged through the above methods. Only in this way can we more accurately find the keywords we want and bring more accurate traffic to the products.

Driving traffic and boosting conversions are always top priorities in Amazon selling, and keywords are a major key to achieving both. Effective keywords drive more traffic to your listings, and more traffic is the foundation for higher conversions and potentially more sales. Therefore, when implemen

Hey  Amazon Seller! Time to Double-Check Your Amazon Keywords - Are They Working?

For Amazon selling, it all boils down to product, and the core of product is to rank for keywords.

 

Today, we will teach you step-by-step a new "Borrow-a-Chicken-to-Lay-Eggs" keyword strategy, revealing advanced Amazon selling tactics to help you break through and outperform.

 

01. Filter Traffic Keywords that Fit Your Needs

 

Using third-party tools, quickly find competitor products similar to your own on Amazon, and then reverse-engineer their traffic keywords. Through certain criteria, find traffic keywords that highly align with your product. This is the first half of what we call "Borrow-a-Chicken-to-Lay-Eggs."

 

Below is a brief overview of the operation steps:

 

1. Identify Competitor Products

 

To leverage the power of competitors, first identify approximately 5-10 competitor ASINs that meet the following conditions:

- Highly similar to your product (to ensure keyword accuracy)

- Listed within the last 1-2 years (to ensure market potential)

- Ranked highly and consistently (to ensure keyword weight and exclude ranking factors that suddenly rise due to off-site factors or other reasons)

 

2. Reverse-Engineer Competitors' Main Traffic Sources

 

Use Seller Sprite's 【Traffic Analysis】tool to reverse-engineer competitor's traffic keywords and find out which search terms drive their organic orders. Where exactly does their product traffic come from?

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0628-1.PNG">

 (Source: Seller Sprite -&gt; Traffic Analysis Tool)

 

3. Filter Product Keywords

 

Then, from the organic search terms, find keywords with good conversion performance: "high-conversion keywords", "stable-conversion keywords", or keywords with a major traffic share, and collect them as your traffic keyword candidates.

 

High-Conversion Keywords: Refers to traffic keywords with a conversion rate ≥ 5% and weekly search volume ≥ 2000, or a conversion rate ≥ 10% and weekly search volume ≥ 1000 in ABA data;

Stable-Conversion Keywords: Refers to traffic keywords with a conversion rate ≥ 3% and weekly search volume ≥ 500 in ABA data in the last 2 weeks;

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0628-2.PNG">

 (Source: Seller Sprite -&gt; Traffic Analysis Tool)

 

4. Determine Traffic Keywords that Fit Your Needs

 

Sort the collected keywords by traffic share. Select keywords with: high monthly search volume, high monthly purchase volume, high supply-demand ratio, low PPC bid, and low number of competing products.

 

And you can search for these keywords on the Amazon storefront to find competitor products that highly match your product, further determining keyword relevance, thereby more quickly, accurately, and effectively positioning your market share.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0628-3.PNG">

 (Source: Seller Sprite -&gt; Traffic Analysis Tool)

 

After filtering out the keywords, follow suit and apply them to your Listing and advertising to increase product exposure and clicks, and improve order conversion rates. This is the second half of "Borrow-a-Chicken-to-Lay-Eggs."

 

 

02. How Advertising Tools Efficiently Coordinate with Traffic Keywords

 

Even if you master more Amazon selling techniques, ultimately it still boils down to practical operation. At the operational level, ad management is indispensable for sellers. How should you use advertising tools to efficiently coordinate with keywords?

 

Scenario 1: Monitor Advertising Data

 

Statistically analyze corresponding data performance by time (day/week/month), or by ad campaign, ad group, keyword, and other types.

 

For example: View the details of keyword impressions and clicks within a week, and summarize which day of the week has higher traffic. This way, we can increase keyword bids and budgets on that day to increase exposure and clicks; or when doing Lightning Deals, adjust the effective time to that day to get more traffic.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0628-2-1.png">

 (Source: YouMailCloud -&gt; Ad Management Tool)

 

Scenario 2: Multi-Dimensional Analysis of User Search Terms

 

Record and organize user search terms. Break through the 65-day time limit of search term reports, and regularly analyze user search behavior and purchasing preferences to summarize factors such as product market demand and keyword development potential.

 

For example:

- Judge keyword popularity and weight through weekly search ranking, impressions, and impression share of search terms;

- Judge Listing quality based on the relevance between search terms and products, and traffic conversion performance. Negate irrelevant keywords with one click, and multiply target high-quality keywords;

- Judge keyword development potential by viewing past performance of keywords through whether they were targeted and historical trend displays.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0628-2-2.png">

 (Source: YouMailCloud -&gt; Search Term Tool)

 

 

Scenario 3: Multiple Dayparting Strategies, Smartly Adjust Ads

 

You are fully aware of the keywords you want to adjust, but always fail to adjust them on time for various reasons and do not have time to record. Ad operations are passive, and product orders are sporadic. This is the most fatal damage for those who do Amazon selling.

 

For example: You already know the peak order period for products is from 8 PM to 8 AM US time, but you are always reluctant to adjust ads late at night due to the time difference, missing the best ad time period and best ad placements, resulting in unsatisfactory ad performance and soaring ad costs.

 

At this time, YouMailCloud's 【Dayparting Strategy function】 can come in handy, helping you automatically adjust ad bids, budgets, ad placements, and start/stop times.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0628-2-3.png">

 (Source: YouMailCloud -&gt; Dayparting Strategy Tool)

 

In short, the "Borrow-a-Chicken-to-Lay-Eggs" strategy is to find out which search terms drive organic orders for competitors, and from which keywords your products are actually getting orders. After finding these keywords, borrow these keywords for your own products to reduce trial-and-error costs and achieve the highest return on investment.

 

To effectively implement "Borrow-a-Chicken-to-Lay-Eggs", you need to use operational tools, but most tools on the market for reverse-engineering traffic keywords and operating ads are paid. Here, we bring you a free benefit to help you easily operate on Amazon!

New Amazon Keyword Hack: “Borrowing Eggs” for Explosive Growth - Unlock Advanced Tactics to Dominate Your Niche.

How to Target Competitor Keywords with Your Amazon Ads?

Keywords are traffic, and traffic drives sales!

 

When creating an Amazon Listing, we need to incorporate relevant keywords into the product Title, Bullet Points, Description, and backend Search Terms.

 

Once incorporated, Amazon's search engine automatically identifies keywords in the product listing. When customers search for products, the engine matches their search terms with the listing keywords and displays the product in the search results, generating impressions. Customers then see the target product, click to enter the product page, and ideally, complete a purchase, resulting in a conversion.

 

As you can see, the more precise the keywords, the higher the conversion rate of traffic they can bring to your product!

 

When we usually search for keywords, we typically do so by looking at competitor listing titles, the Amazon search bar, or third-party software tools, such as keyword research tools like SellerSprite, to find keywords relevant to our products.

 

However, within Amazon, there is an extremely valuable source for keyword mining, and that is: Search Term Reports!

 

Ad search terms are the terms that customers enter into the Amazon search bar or browse, which match our ads. They can be keywords or related ASINs, and are generally highly relevant to our products.

 

After running ads for a period of time, we can download search term reports for different time periods for Sponsored Brands and Sponsored Products ads from the Amazon backend. Using Excel, we can filter out high-quality keywords related to our products.

 

Download path: Advertising Campaign Manager -&gt; Measurement &amp; Reporting -&gt; Reports -&gt; Create Report

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0331-1.png">

 

However, using Excel spreadsheets for organizing and analyzing data, downloading and merging data, and filtering is often inconvenient. Therefore, we can also use third-party tools to improve the efficiency of mining high-quality keywords.

 

Open YouMailCloud's Ad Management - Search Terms function, select the last 30 days, ad type: Sponsored Products (or Sponsored Brands), search term type: Keywords, and you can directly view all search terms matched by all Sponsored Products ads in your store within the last 30 days.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0331-2.png">

 

(Note: You can also filter other conditions to find the high-quality keywords you want.)

 

Before filtering, we must first clarify the characteristics of high-quality keywords. High-quality keywords exhibit:

High Impressions + High Clicks + High Conversions + Low CPC + Low ACOS.

 

At this point, we can first sort by metrics to get a general understanding of the overall data performance of these search terms.

 

Click on metrics such as Impressions, Clicks, Click-Through Rate, Spend, Conversion Rate, etc., and sort them in descending order to see which search terms are at the top of each list;

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0331-3.png">

 

After having a certain grasp of the overall advertising data, click on the small funnel icon, and then further refine the data range according to advertising metrics for precise searching;

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0331-4.png">

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0331-5.png">

 

Based on the above operations, we can directly find high-quality keywords in the search term report and incorporate them into the title, bullet points, and Search Terms to obtain more precise organic traffic.

At the same time, we can also confirm whether they are already being used in advertising. If not, we can directly add these search terms to our ad campaigns to get more traffic and conversions.

 

<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2022/10/1012/0331-6.png">

 

In fact, in addition to finding more high-quality terms related to our products, search term reports can also help us identify some operational gaps during the filtering and analysis process, such as:

Is the product price reasonable? Are product images attractive enough to draw traffic? Are keywords accurate? And so on, helping us identify and fix shortcomings and improve sales!

 

Therefore, regarding search term reports, YouMailCloud has also compiled the following optimization ideas for your reference.

 

Four Optimization Strategies

 

1. High Impressions + High Clicks + Low Conversions

 

1. Are the traffic-driving keywords not precise enough?

Optimization strategy: Reconfirm the relevance to the product. If weakly related, consider directly negating the term.

 

2. Is the product Listing not good enough to attract customers to place orders?

Optimization strategy: Adjust Listing details, such as A+, Enhanced Brand Content, Q&amp;A, reviews, etc.

 

Other: Do not rule out the possibility of accidental poor performance. At this time, you can try to create new ad groups and conduct multi-group advertising tests.

 

2. High Impressions + Low Clicks + Low Conversions

 

1. Is the product mismatched with what customers are looking for?

Optimization strategy: Adjust keywords in the Listing and remove weakly related keywords.

 

2. Are product images, prices, or titles uninteresting to consumers at first glance?

Optimization strategy: Optimize the main image, title, and price.

 

3. Low Impressions + Low Clicks + Low Conversions

 

1. Problems with the page, keywords, images, or product itself.

Optimization strategy: Consider a major Listing overhaul, starting with optimizing basic information.

 

4. Low Impressions + High Clicks + High Conversions

 

1. Is the keyword bid too low?

Optimization strategy: Increase the bid for this keyword to get more impressions and clicks.

So, when we’re hunting for keywords, we usually hit up competitor listings, the Amazon search box, or fire up a keyword tool like SellerSprite.  But guess what? Amazon’s hiding a killer keyword source in plain sight, and it’s…

You’re Losing Out Big Time If You’re Not Using This Amazon Keyword Source!

For the vast majority of sellers, using Amazon Advertising is one of the essential skills, because it can play a very significant role in boosting sales, creating best-selling products, and promoting keyword rankings.
 
Regarding using advertising to boost rankings, YouMailCloud's core feature: Keyword Positioning, is undoubtedly of great interest to everyone, but the logic and application of it may be somewhat vague. 
 
Today, we will guide you to easily understand and master Keyword Positioning.
 
I. Existence is Justified
 
First of all, don't have overly high expectations or resistance as soon as you see words like "Positioning." You should know that every demand corresponds to a scenario, and every function has its value of existence.
Existence is justified; understanding the background of its existence and maximizing the value of the function, suitability is the most important thing.
 
1. Keyword Positioning: Background of Origin
 
For a buyer with purchasing needs, the routine operation to enter the Amazon platform is:
① Search for keywords
② Browse the search results page
③ Add product to cart and purchase
Deconstructing this, there are only two factors that determine whether a product can generate orders: whether it can be displayed in front of buyers and whether it can attract buyers to place orders.
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2023/02/14/knowledge/kw-rank-position1.png">
 
Further statistics show that more than 70% of orders come from the first page of search results, and more than 90% of orders come from the top three pages of search results.
 
In other words, if your product's keyword ranking does not enter the top three pages, then the probability of getting clicks and conversions is very small. Therefore, the Keyword Positioning function emerges as the times require, helping sellers quickly seize ranking positions, improve product sales, and the function operation is convenient and the effect is significant.
 
2. Keyword Positioning: How to Operate
 
Keyword ranking has two types: organic ranking and ad ranking. Organic ranking is automatically calculated by Amazon's complex computer system and is difficult to artificially intervene in. Ad ranking, on the other hand, preferentially displays your products in front of sellers through pay-per-click (CPC) and pay-per-impression (VCPM) methods.
 
YouMailCloud's Keyword Positioning is specifically designed for product targeting - manual ads - keywords in precise targeting to be artificially intervened.
 
Operating principle: The plugin automatically monitors ranking, and automatically adjusts ad bids or ad placement percentages according to the set positioning strategy, so as to seize the target position.
 
 
II. Practice Yields True Knowledge
 
The above logic operation seems to be no problem, but careful scrutiny reveals many difficult points, such as:
- Amazon ad placement is a competitive mechanism, can it be obtained simply by increasing bids?
- Amazon ad placements are constantly changing, can monitoring ranking positions accurately capture them?
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2023/02/14/knowledge/kw-rank-position2.png">
Sellers who can think about the above questions must also be experienced sellers. Here is also a sincere explanation:
 
① Although ad placement is a competitive mechanism, the most fundamental influencing factors in this mechanism are: bidding and conversion. Adjusting bids cannot guarantee 100% to occupy the desired position, but it is the most direct and effective way. Moreover, when positioning, you need to combine product conversion on the basis of adjusting bids, and work together in both aspects. Never lose sight of one and neglect the other.
 
② Although ad placements are constantly changing, by setting the corresponding marketplace zip code and simulating buyer search behavior, it is possible to capture the real ranking of the top three pages to the greatest extent. Moreover, the plugin only captures ranking results and will not click on ads, so it will not have any impact on your products.
 
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2023/02/14/knowledge/kw-rank-position3.png">
 
After saying so much, superficial knowledge is ultimately shallow; to know that something is so, one must do it. Practice is the sole criterion for testing truth. The following are some insights from YouYou in the practical operation process, hoping to be helpful to all sellers.
 
1. What kind of products are suitable for Keyword Positioning
 
Main promoted new products: Quickly test the market potential of products, and obtain a large amount of buyer behavior data in the short term to judge whether new products can be vigorously promoted;
Best-selling products: A high-quality best-selling product is not affected by seasons and marketplaces. The reason why it does not explode more violently is the intensity of promotion;
Potential products: There is a certain amount of traffic and conversions, but it falls into a growth bottleneck. For better results, it is recommended to use Keyword Positioning + Scheduled Strategy;
Products with good conversion rates: Products with conversion rates higher than the average conversion rate. If the conversion rate is too low, you need to optimize the product page and keywords first, otherwise excessive exposure will only introduce more invalid traffic, which is equivalent to driving traffic for competitors. Conversion rates vary from category to category, and can be filtered according to category.
 
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2023/02/14/knowledge/kw-rank-position4.png">
 
2. Several methods for selecting Keyword Positioning keywords
 
When selecting keywords, it is best to select keywords that have been tested by the market, so that it can be efficient and accurate; if it is a new product that has just been launched, it is recommended to choose the main promoted keywords of the Listing, but the traffic of the keywords should not be too high, which is easy to cause invalid spend, and the keywords need to be few and precise, not broad and general.
The following are two common methods:
- Filter from ad data: select keywords with high clicks, high spend, and high conversions
- Keyword reverse lookup tool: Find keywords with strong relevance and a certain weight
 
3. Multi-dimensional configuration of Keyword Positioning strategies
 
The strategy configuration method of Keyword Positioning can be achieved by adjusting bids and adjusting ad placements. Therefore, view the overall performance of ad keywords and the performance of corresponding ad placements to decide which method to use.
 
For example:
When the overall performance of the ad campaign is significantly better than the performance of ad placement search result pages, it is more inclined to prioritize using bidding for Keyword Positioning.
When the bidding Keyword Positioning effect is not good after multiple adjustments, switch to ad placement positioning.
<img style="width: 1400px; margin: 10px 0px;" src="https://static.sellerspace.com/images/cms-help/2023/02/14/knowledge/kw-rank-position5.png">
 
You may have known the above methods and logic for a long time, or you may have just learned about them for the first time. The longer you operate on Amazon, the more profound it becomes. Sellers need to find a more suitable method for themselves to use according to their own needs, and continuous exploration and attempts can lead to breakthroughs.

For almost every seller, mastering Amazon Advertising is a must-have skill.  It’s crucial for boosting sales, launching bestsellers, and improving keyword rankings.  When it comes to using ads to boost rankings, YouMailCloud’s core feature, Keyword Rank Targeting, is undoubtedly something many of yo

How to quickly collect suggested keywords from the Amazon search bar?

Hey Amazon Seller! Time to Double-Check Your Amazon Keywords - Are They Working?

How to Target Competitor Keywords with Your Amazon Ads?

You’re Losing Out Big Time If You’re Not Using This Amazon Keyword Source!

Mastering Amazon Keyword positioning: A Step-by-Step Guide

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